Shamefully, I’d always thought people working in media, advertising agencies etc were ‘lovvies’ who didn’t really work that hard. How wrong was I!
I learnt so much in the second meeting with the media agency yesterday. Publicizing something is a science! The cost for paper adverts is astronomical. Where do you start with social media – it’s like a black hole!
Thankfully Initiative know what they are doing. Lots of ideas and options were buzzing around the room. It’s so difficult to put Growing Talent into a box. It needs to be highlighted to both employers and the unemployed. Unfortunately, they rarely look in the same medium. This is quite a task we’ve set Initiative.
The Christmas break will give time to think about different options. Looking forward to the next meeting in January to see the three ideas – Bronze, Silver and Gold versions – from Initiative – what a great name for a media agency!