The problem with 1st impressions……….

…….. is you don’t get a 2nd chance to get it right!


There are many criteria involved in ensuring the customer has a brilliant experience.  The key value of this is you get remembered positively and the brand of the company you represent is enhanced.


My pet hate is when someone gets my name wrong in responding to my email – more importantly my gender!  I emailed an enquiry and got ‘Dear James….’ back.  A quick double check of my sign-off was all that was necessary.


Now my view of the individual’s professionalism is a little dimmer, more so his employer who clearly haven’t trained in the basics of great customer service – i.e. getting someone’s name correct!


What are your ‘pet hates’ in customer service?



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