Shamefully, I’d always thought people working in media, advertising agencies etc were ‘lovvies’ who didn’t really work that hard.  How wrong was I!

I learnt so much in the second meeting with the media agency yesterday.  Publicizing something is a science!  The cost for paper adverts is astronomical.  Where do you start with social media – it’s like a black hole!

Thankfully Initiative know what they are doing.  Lots of ideas and options were buzzing around the room.  It’s so difficult to put Growing Talent into a box.  It needs to be highlighted to both employers and the unemployed.  Unfortunately, they rarely look in the same medium.  This is quite a task we’ve set Initiative.

The Christmas break will give time to think about different options.  Looking forward to the next meeting in January to see the three ideas – Bronze, Silver and Gold versions – from Initiative – what a great name for a media agency!